Hi there! My name is Yasamin Heshmat. I am a UX researcher with an engineering and computer science background who loves creativity and is eager to improve people’s lives by using technology and creating new designs. In work, you can find me designing and running studies, creating prototypes, or going deep in data analysis and making sense of the data while enjoying my favorite cup of tea or coffee. In my free time, I co-host and produce a podcast about modern life issues and topics we face everyday.

Currently I am a UX researcher at EA. I work on AAA games like the next Skate game and run different studies to help the game teams create the best experience for our players. At work, I collaborate closely with producers, experience designers, product manager, engineers, and directors for understanding the research questions, and goals of the game team in order to design and conduct insightful studies for them.

I finished my Ph.D. at SIAT (School of Interactive Arts and Technology), Simon Fraser University (Surrey, BC, Canada).  In my Ph.D. studies. In my PhD I designed and build a system called FamilyStories and ran an international field study on it. The project was well received by the HCI community and got an Honourable Mention Award in CHI 2020.

Here is a video of my last PhD project, called FamilyStories: